Social media is not just another typical broadcasting medium for your business, it is certainly much more than that. Whether your business is a new one or a well established one, social media is always a fantastic platform for propelling it to greater heights.
It helps your business with enhancing your brand’s reputation & in promoting your products to the relevant audiences as it allows you to communicate with potential customers. So it is very important that your social media channels are optimized properly. In this article we take a look at 10 of the biggest social media marketing mistakes that should be avoided at all costs:
1. Not Having Any Clear-cut Plans
If you do not have any real social media strategy than it is very difficult to reach out to the customers effectively. For that reason it is very important to have a genuine & well thought out strategy. Posting without any planning gets your brand nowhere & leaves your followers wondering why they are following your page in the first place. It is essential that you set realistic goals, have a distinct presence, plan a social media calendar & than your company could well turn out to be the one with some of the most interesting content on the web.
2. Using too Many Social Networks too Soon
Creating accounts on different social media networks despite the inability to post high quality content is not a sensible thing to do. The primary goal should be to engage more & more prospects and for that the quality of your posts is of paramount importance. Many people jump in & start using all the platforms like Facebook, Twitter & Instagram. The social media accounts which shows posts from a month back acts as a give away that the business is disoriented. So, focus on producing quality content frequently before branching out to various platforms.
One of the biggest mistakes that the marketers usually make is trying to push their brand a bit too hard. You have to think from the customer’s point of view. They are not only looking for sales pitches or promotional stuff. You should put some effort & ensure that you provide some content which is valuable for them. Show the customers that selling your products is not your only goal, their well being is also just as important. That will lead to a loyal fan base which can be very handy.
4. Failing to Optimize Hashtags
Hashtags can be very useful or they can even be outright annoying depending upon how you use them. If you create your own hashtag & it somehow gets picked up than it could get viral. Also try to make good use of the ones that are trending which can instantly increase your reach and make you more & more visible. On the other hand, using excessive irrelevant hashtags can be a major turn off. Make sure that you use it sensibly to accompany the message that you are trying to convey through the post.
5. Paying for Fake Followers
While there is no denying the fact that having a very high number of followers & likes does validate the social worth of your business to an extent & it does make your business appear like a prominent one, but the fact remains that it is fake. In reality it does not grow your reach & it probably is not worth the money. The emphasis should be on providing excellent content & building genuine relationships with the consumers which will engage the audience anyway.
6. Not Interacting
It is wise to remember that your consumers expect you to act like real life humans rather than corporate robots. In many cases there are profiles with updates, but there is no participation in the conversation. It minimizes the value of your social existence & you miss out on building some precious consumer relationships. The more responsive you become the easier it becomes for you to build trust with your consumers. Also make sure that you deal with the negative comments in a proper manner.
7. Not Spacing the Posts Properly
Sharing a lot of posts in a very short period of time is an ideal way for you to get your followers to unfollow you! While posting very infrequently will make your prospects forget about you, spamming them with a burst of posts suddenly will not help either. Try to be consistent & regular. Create a well planned posting schedule & make use of the online scheduling tools like Buffer to help you out.
8. Not Analyzing Results
Like any other field of life to keep improving you first have to understand where you stand currently & which are the areas that need some brushing up. Many marketers keep on posting without having any idea about how exactly things are working out. Always keep an account of whether your reach is growing or shrinking month after month, the number of people in your email subscriber list and so on. Whatever the results are, tracking them down can help you build a successful marketing campaign.
9. Not Proofreading
This is actually one of the worst mistakes that you can make. While it may not seem to be much of an issue, your negligence in proofreading can lead to some disastrous results. To the consumer a post with a couple of silly mistakes & one or two grammatical mistakes here & there indicates lack of commitment from your part. It may also make them wonder about the authenticity of your brand to an extent.
10. Not Using Enough Visual Content
Visual content can be very powerful. There are all sorts of statistics that back up this statement. With the rise in the number of image focused social networks, it is becoming even more important to provide your customers with some visual treats. Many do not pay attention at this point & keep on posting text. It is a great time to add some images or videos to capture the attention of your prospects or audience.
Yes! Social media is a great tool for growing your business. Each aspect of this useful tool should be executed accurately & it should be a part of a broader marketing strategy. By avoiding the above mentioned social media marketing mistakes you can prevent the setbacks. So, what are you waiting for? It is time to go ahead and increase your online presence rapidly.
By Darius Gaynor