If you are looking forward to achieve success in promoting your products and services using your Facebook page, you will need to make sure that you have a large fan base.
This is the only way that you can be sure that many people are listening to you on this platform. If there are only a few people listening to you, it will be very hard to build brand awareness and also deliver return on investment. But there is a difference between having more likes and having quality likes.
Your focus should not only be on how many people like your Facebook page, but also on how many of those are quality likes. Having many artificial Facebook likes of people who do not even exist will not add much value to your page.
So here are the top ways your Facebook page can get more likes:
Invite Friends, Colleagues and Other Contacts to Like Your Page
If you have supportive friends and colleagues who believe in what you are doing, they will not hesitate to like your page when you invite them to do so. In fact, these are the first people you should invite to like your page when you create it before you even start thinking of other ways to accrue more likes. The initial likes you will get from them will give you higher social media visibility as well as credibility. You can also encourage the friends and colleagues to invite other people in their social circles to like your page, and your likes will continue to grow that way.
Make Sure That Your Facebook Business Page Profile Is Complete
First impression is very important when it comes to getting more likes on your Facebook page. When someone accesses your page, let them know why they need to like you as well as what you are doing. You should create a catchy description that easily gets the attention of people when they access the page. If applicable, you should also list your address, phone number as well as hours of operation to make it easier for the people to know what kind of organization you are and how they can gain access to you.
Include Facebook Plugins To Your Website
If you have a website, it is important to make sure that visitors can access your Facebook page more easily from it. By including a Facebook plugin on the website, the can like the page from the website and then be redirected to it if they would like to engage in the conversation that you have on the page. The plugins usually include a button, your profile picture as well as pictures of some of the fans and also the most recent posts.
Find Out What Interests Your Fans
You can easily find out what conversations your Facebook fans or target community likes engaging in using the Graph Search tool. This information will be very important in helping you determine what to post on your Facebook page. If you post content that your fans are interested in, they will actively engage by liking it, commenting on it or sharing it with their friends. As a result, you will stand a high chance of getting more likes from many people that access your page from a Facebook search, your website or any other means.
It is not just enough to publish engaging content that is interesting to your fans. You will need to post the content regularly if you want your fans to be coming back to your website more often. If possible, post at least one update every day. You should also experiment with the timing of the posts and determine the right time when most of your fans are active. You are less likely to get more likes for your updates if you post them at a time when most of your fans are asleep. Many people are also unlikely to like your page if you do not post regularly. You should also engage with your fans by commenting on their posts and liking them so that they can feel connected to you.
Run a Contest
Creating a contest on your Facebook page could result into many likes as long as it is done right. For starters, you will need to make sure that the contest adheres to the promotional guidelines of Facebook. It should use a Facebook app that allows you to create a fan-gate so that only those people that like your page can have the opportunity to participate in the contest. If you want to accrue more likes from the contest, you should make sure that it is working for mobile users too. The content should also be captivating and be easy to participate in. If possible, it should also have an option that allows users to encourage their friends to participate too.
Make Use of Facebook Ads
Another best way that your Facebook page can get more likes is by using Facebook ads. In order to get the most out of the ads, you will need to target specific interests of your fans so as to find people that are similar to them. You should also experiment with different types of ads and find out which one among them works best for you. A good Facebook ad should allow users or visitors to like the page directly from it without needing to be redirected to your Facebook page.
Make Use of Exclusive Videos
Some people are more drawn to visual content compared to word posts, so posting exclusive behind the scenes, live event or interview videos among others will be a great way of getting them to like your website. Do not just post any videos on your Facebook, but videos that you are sure that have eye-catching content and informative. Using videos can also be a great way of explaining to your fans the products and services that you are offering. If they like them, they may share them with their friends, and as a result you will stand a high chance of getting more likes.
By Darius Gaynor
Learn how to get more Facebook likes with Jon Loomer: