The word ‘backlinks’ might sound new but it might not be that new if you are a regular internet user because you meet them almost daily when browsing and not just once or twice but severally.
So, what are backlinks? They are also referred to as inbound or incoming links. In a normal surfing session you might read an article explaining about something that is of interest to you but due to some limitations, the topic might not be adequately covered.
In most cases, the writer of such content might be generous enough to insert a hyperlink that sends you to another web page on the internet where you can find all the information on that topic adequately covered. Those links that direct you to other websites on the internet are the ones known as back links. They are helpful in many ways and if you are internet marketer or just a website owner, you need more of them to make your site frequently visited thus a good ranking on search engines.
A top rank on search engines results increases the chances of people visiting your site. The more people visit your site, the more they are likely to buy your products if you are an online merchant. That is why most people struggle to have their sites ranked on top. Below are the top ten methods of building backlinks to your site to enable you get better rankings on Google.
1. Submit quality content to article directories
Chances are you have always found useful information on a couple of your queries on the article directories. There are a couple of them and submitting content to them is free. Good examples of articles are Ezine articles, Go articles, to just but name a few. Before submitting content to these directories, you first need to create an account which usually takes a few minutes.
You might decide to write on a topic of most interest to people or the one related to your area of specialty. Once you create quality content and post it, there is usually a short description of you after the article together with a link to your site. You must be very creative when posting content in article directories in order to attract people to frequently follow your articles. You need to submit as many articles as you can. If you cannot write them yourself, you can alternatively look for a freelance writer to work for you.
2. Submit articles to free content sites
There are a couple of sites that allow you to sign up with them, write anything you feel like and insert links to your site. Though this is not a commonly used method, it is an SEO strategy that you can use to drive traffic to your site. A good way to doing this is by analyzing the most sought-after content first before you decide on what to write about. The sites are helpful because they are frequently visited by many people which makes them ideal to submit content to.
A good number of these sites have categories of content. For instance, they classify content under electronics, technology, health and fitness, education, science and technology, humanities, automobile and so forth. This makes it easier for you to choose the category under which you will be writing. Examples of such sites include Squidoo, HubPages and Gather.
3. Include links in your online forums signatures
There are many online forums that allow readers to ask and respond to queries. A good example is the Warrior Forum where most SEO specialists and other online readers engage generally. In such forums there are many questions that need answers. Perhaps you have even seen the Yahoo Answers which allows readers to ask and respond to some questions.
What’s more interesting is that some of them allow other users to rate the answers posted by others. The best voted answer is usually displayed first. Suppose you respond to some questions and include a link in your signature and your answer gets voted as the best, you are likely to get heavy traffic to your site. That is why it is always important to include a signature with a link in all forums you post answers.
4. Constantly create awesome, compelling content
People are always interested in quality of content not the quantity. Another thing people look out for is the authenticity of the content so that they can wholly rely on it. Suppose you have a blog on your website and every time you update people on a happening you later get proven wrong, chances are people might not want to visit your site again because they believe you never verify facts before posting your content. That is detrimental to your site because the less people visit it, the lower you are ranked on Google.
What you need to do under this is to always write clear, concise and compelling content that attracts people to your site. When creating such content, be sure to verify all the facts first before posting. Once you fully establish yourself that way, many people might even subscribe to your mailing lists to get alerts whenever you post anything new. Such visits guarantee you a higher ranking on Google due to the many incoming links.
5. Consider guest blogging
Guest blogging is one of the most effective methods of getting many backlinks to your site though it is less considered. There are many blogs on the internet that allow guests to post content. You need to identify the area you want to be blogging about first. For example, if you run a small natural supplements shop, you might consider identifying as many blogs as you can that frequently address matters to do with obesity, weight loss, diabetes and health in general.
Once you have a list of the sites, narrow down your considerations to those that allow guest blogging. Write very informative content on the various subjects discussed on such blogs and post as a guest. Remember to include a link to your site so that interested people might find an easy way of visiting your site. The many the visits your site gets, the better the ranking on the search engine results thus the higher the chances of success of your business. Do not stick to only one blog. Post content to as many blogs as you can so as to reach a wider audience. You can always hire someone to do the content for you, preferably a freelance writer.
6. Interview a celebrity
We all love celebrities and as such, everyone wishes to be associated with them. That is why most people like following the lives of celebrities. Interviewing a celebrity in your area of interest has a lot of advantages because you will be sure of many incoming links to your site. For example if you were to interview a celebrity like Rihanna, whenever people search her on Google there are chances that they will land on your site. That gives your site the much needed traffic for a better Google ranking.
Another way through which you can benefit from interviewing a celebrity is by asking them to backlink you in their own sites. For example if you interviewed Rihanna, you might ask her to upload the link to the interview page on her Twitter or Facebook account. Doing celebrity regularly if you can afford to puts you ahead of your competitors. Always look for the most important people in a certain industry that an average man cannot have audience with and let them answer some readers’ questions.
7. Embark on an aggressive social media campaign
This is the most viable method of getting numerous links to your site though it is often under-utilized. Billions of people around the world are on various social networking sites. On average, every modern day adult has some social network presence. Suppose you run a site that sells natural health supplements online, you might consider posting facts on some of the products, the various illnesses that face people and how your products could help them. After posting such content, remember to insert a link to your site from where they can make purchases or learn more.
One way of ensuring you reach many people is by considering advertising on these sites. Facebook is a good example of a social networking site that offers you the opportunity to run paid ads. Having many friends on such sites also helps a lot. Have as many friends as you can if you want to be successful in your social media campaign. In fact, most businesspeople are now smiling their way to the bank after conducting successful online marketing using social media platforms. You too can get many backlinks to your site by the help of social networking sites.
8. Build a useful site for the people
However much you might be only interested in getting many backlinks to your site, not all the strategies will always suffice. Sometimes you need to be a bit creative when looking for ways of increasing the links to your site. Consider building a site for the people. It must not be a Wikipedia but it should be modeled much more like it. For example, most people are nowadays battling with cancer, obesity and other complications.
You could think of creating a site where they would interact with their fellows and exchange ideas, information and so forth. By so doing, there will be very many visitors to such a site. Suppose then you run a shop that sells natural health supplements, don’t you think you are guaranteed of links from the site? Certainly yes.
9. Consider leaving blog comments
Though it is an unfamiliar method of getting backlinks to your site, it works. There are many forums or sites where you can read content, rate it or comment. Although sometimes comments are not given weight when ranking pages, they might indirectly play an important role in helping you get top rankings.
For example, if you asked the webmaster of the blog to insert a link to your site in his blog, there are very dim chances that he might do so. But suppose you comment positively, do a little bit of research and provide a very helpful comment, they are most likely to provide a link to your site. This is because blog owners always want to direct their visitors to credible sites, not just any.
10. Check your competitor’s backlinks and establish their source
SEO is just geared towards getting top rankings, no more than that. As such, you need to constantly keep tabs on your closes rivals. If they get better rankings than you, you need to know the source of their backlinks so that you can also consider getting links from such sources.
For example if you notice your competitors are getting most of their links from some article directories, consider writing very unique content and submit it to such directories. What you need to make sure when doing this is that you write some content that is so inspirational, clear, concise and informative so as to make people prefer visiting your site to that of your competitor.
Although link building is one of the most challenging endeavors for most internet marketers, there are many ways of going about that. However, Google noticed there was a growing trend of black hat SEO practices which involved soliciting for links by paying for them, submitting sub standard content, submitting the same content to multiple directories and inserting links that lead to irrelevant content. That occasioned the introduction of the Google Panda and Penguin updates which affected millions of websites worldwide that did not adhere to the rules of the game.
As much as you need as many links as you can get to your site, always remember to play by the rules of the game. Patiently use legitimate means of getting links and you will one day have your site on top. Alternatively, you can consider looking for some online companies that offer SEO services to advise you better on how you can build links to your site legitimately.
By Darius Gaynor